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    Saturday 19 January 2008

    "Royale" - The Commercial...

    The commercial opens with a black screen and the sound of "Shaft" by Isaac Hayes.

    The black screen fades away to reveal two eyes. The music continues playing and we become aware of female voices "cooing" and praising a man. Giggling and fussing over him.

    The camera pulls away to reveal more of the face, until we see the recognisable features of Samuel L. Jackson. He is sat at the end of a bar. The soundtrack enhances the fact that SLJ is cool.

    However, SLJ is alone and the female voices continue. The camera moves to the other end of the bar. A "geeky" man is surrounded by gorgeous women; they are infatuated with him and are draped all over him.

    The camera pans back to show entire bar. SLJ - alone - at one end. Geek - with females - at the other.

    Close up of SLJ. Perplexed as to why he is alone.

    Geek stands to leave. Walks to wards SLJ. A beautiful girl on each arm.

    As he nears, SLJ asks: "Hey man. What's your secret?"

    The geek stops. "My secret?"

    Geek turns towards SLJ and opens his jacket to reveal his top pocket. Inside is a packet of Royale condoms - with the name clearly visible.

    He says to SLJ: "Royale".

    The geek looks at the girl on his left and smiles at her. He looks to the girl on his right and winks at her.

    He looks at SLJ, pauses and finishes. "With ease".

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